We interact with the world around us using only our five senses: sight, sound, touch,
taste and even smell.
Why is our sense of smell so powerful? Imagine how this relates to the most important and memorable events of your life.
Do you remember you stayed at the Hotel and always wanted to go back because you love the smell? It’s simple biology! 4 of our 5 senses immediately go to the brain for assembly and analysis. In fact, our sense of smell is the quickest reflex of the 5 senses with immediate sub-conscious reaction and emotions arise therefrom, even without the individual knowing. Therefore, the comfortable and aromatic hotel environment allows you to enjoy the peace of mind, relax and rejuvenate. You would be so glad to say “I’m happy to be here.”
Marcel Proust wrote about this connection of scent to emotion and memory, hence the term Proustian moment. Which scent transports you to a certain time and place? Is it the scent of fresh cut grass that takes you back to sitting on wet, dewey grass on an August morning in Central Park, New York? Or on a bad day, as you are strolling along the bustling street, there come across a familiar scent reminding you of a past lover, bringing back those old and sweet memories?