Scent doesn’t just complete the sensory experience. Scent can be a more powerful and less expensive way to connect, leading branding unknowingly into visual, sound and scent-the “3D” era. Brand identity is more critical today than ever before, as more and more businesses and products compete for consumer attention across an ever-increasing variety of channels. Our senses play a vital and complex role in forming our thoughts, impressions and behaviors. By targeting the senses, brands establish a stronger and enduring emotional connection with their consumers.
Introducing the right scent plays a vital role in the environment you are trying to create – whether it is elegant, welcoming or exhilarating. Adding a scent solution completes your environment which ultimately creates a memorable customer experience that helps to achieve the perception you want to project. In an exceptionally relaxed and comfortable environment, customers are likely to hang around longer. Such is prerequisite in some service industries, for instance, entertainment industry. A scientific research suggests aromatic environment does help relax and therefore extend the duration of customers staying over the place. The scent environment can drive casino revenue up to 20% more, thus enhances customer loyalty.
To create distinctive and appealing fragrances is an art. The selected scent has to be organic, in a sense that it integrates with the brand position, brand visual, speaks its identity, and ignites the Proustian moment. Our fragrance oils are complex and specially formulated, and we use only the highest quality ingredients for our aromas. All our products comply with the industry standards set by International Fragrance Association (IFRA) and IFRA North America to ensure product safety and only approved materials will be used. We can develop the right aroma for your brand, even custom blended signature fragrances. Applying to your designated environment by our smart electronic control application systems, you will have a very powerful tool to create your desired effect.
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