- Visual memory is 40% accurate after four months.
Sense of smell is 60% accurate after a year.
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Sense of Smell Institute
People are 100 times more likely to remember something they smell versus they see, hear or touch.
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Sense of Smell Institute
Research shows a 40% improvement in mood after being exposed to pleasant scents.
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Dr. Calvert, University of Warwick, England
Combining the sense of smell with visuals light up the brain and creates stronger customer appeal.
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1994 Lofgren, Amsterdam Netherlands
Scent made customers more inclined to visit a shopping centre and recommend it to others.
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2001 Journal of Retailing
Consumers’ evaluations of the shopping experience are significantly increased when the
arousal levels of ambient scent and background music matched.
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Paris Galeries Lafayette
Before scenting, shoppers claimed they spent 45 minutes in-store though the actual time
spent was 40 minutes.
After scenting, shoppers thought they had spent only 25 minutes in store despite
spending over an hour.
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Nike Study
Scent affected the desirability of shoes in 84% of subjects, with subjects willing to
pay 10-20% more in scented environments (2001 Harvest Consulting Group)
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Samsung Study
Shoppers underestimated actual shopping time by 26% and visited three times more
sections when exposed to aromas ( 2008 University of California – San Diego
Chemosensory Perception lab)
