A. Lange & Söhne Boutique is located in 1881 Heritage, Hong Kong—one of the main luxury shopping prime locations. ScentDirect systems are installed in its Hong Kong boutique and Shanghai boutique (Huaihai Road) to create an exclusive and luxurious scent environment. A fine leather fragrance (2036) is chosen for A. Lange & Söhne, manifesting its classy masculine yet charismatic brand essence.
Piaget luxury watch boutique is located in 1881 Heritage, Hong Kong—one of the main luxury shopping prime locations.ScentDirect systems are installed to create an exclusive and luxurious scent environment. Piaget has its iconic flower signifying elegance and beauty of life, hence, a white tea & ginger fragrance (1499) is chosen for Piaget, conveying a truly picturesque brand charisma.
Since HUGO BOSS opened its doors, the fashion retailer has been synonymous with style and innovation. The brand was in need of a subtle resolution that would extend its brand identity while speaking to the sense of design and luxury carried. The management realized a signature fragrance would create a unique and enchanting shopping experience for their customers.
HUGO BOSS has been using a signature fragrance throughout their stores. The smooth, woody scents compliment the minimalist design approach of their stores and create an atmosphere that sings of luxury and sophistication. The use of scent is delivering on Hugo Boss’s commitment to lead the way in the fashion retail industry.
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